Jun 27, 2021The “Even If” Technique: Supercharge Your Next Email in Under 5 MinutesDid you ever wonder why you open some emails while ignoring others? Even if you couldn’t consciously tell the difference? A lot of it has to do with the “even if” technique. I first learned about “even if” from Joanna Wiebe, the founder of Copyhackers and one of the most…Copywriting2 min readCopywriting2 min read
Jun 20, 2021Dead Simple Method for Adding Instant Credibility to Your Sales Messages85% of consumers perform online research before making a purchase. That means that despite what we copywriters might expect, the chances of getting readers to go through the entire sales page and purchase without leaving to read more are slim at best. And that’s a big problem. When the prospect…Copywriting4 min readCopywriting4 min read
Published inTom Slipkus·May 21, 2018Problem-Solution Method: How to Transform Your Content Marketing Strategy and Attract the Best CustomersHave you ever read an article that you just couldn’t bring yourself to finish? It provided a ton of information, but for some reason, it just didn’t click and was a chore to read. Maybe you’ve even produced content like that yourself? …Content Marketing5 min readContent Marketing5 min read
